Sunday 6 July 2014

Primark's AW14 overhaul

I think I've made my hatred of the cold pretty obvious to you all, so I can't exactly say I'm longing for the winter to come, but after seeing Primark's AW14 collection pictures I'm certainly not dreading it quite so much! I now have the comfort of knowing that although my days won't be so full of sunshine, they will be full of gorgeous clothing. The collection is saturated in shaggy furs, chunky soles and perfectly cut pieces that have me drooling.

I probably wouldn't blame you for thinking that the images belonged to the likes of Topshop. They're a million miles away from the ill fitting leggings and neon hoodies that I used to associate with the store thanks to younger years spent in its local branch!





As well as the simply stunningly shot images, everything about the outfits pictured tick a tonne of fashion blogger boxes. There's hints of metallic along side grungy biker jackets and huge coats paired with ankle skimming culottes. Throw in the occasional beanie and a splash of yellow and it's hard to not see these pieces being flaunted throughout the blogging world in a couple of months.  It's safe to say that I will be fully embracing Primark's brand overhaul when winter hits too. And I plan on doing so in that cream teddy bear fur coat!

Bethany Paige X

4 comments:

  1. Ooo im so excited about this! The fluffy coats are insane, totally agree about primark i never shopped there when i was a teenager but they have stepped up their game so much in recent years! xx
    www.sleek-chic.co.uk

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    1. Me too! I just hope their prices don't go up with their game haha! xx

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  2. Wow! I'm the same, I still avoid my local Primark but I think I'll have to embrace it after seeing these shots. Love that coat and the bomber jacket! xx

    www.caseybee.blogspot.co.uk

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    1. It's crazy isn't it! Totally unexpected from Primark xx

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