Primark, forget what you've heard

In my opinion Primark has an unnecessarily bad reputation within the world of fashion. Perhaps it's because it's so accessible as a shop due to pricing, and is open to a lot of different people, some not creating the most desirable of looks. It's often associated with "chavs" where I live, who have a talent for making anything from Primark appear the polar opposite of stylish. Really though, over the past few seasons they've created some completely killer collections! At such low prices aswell, it's hard to complain. The rise of Primark is coming as I'm sure more and more people will forget the stereotype they've created, and see that the majority of their clothing is extremely high fashion these days.

So, with the release of Primark's S/S 2013 Lookbook, it's time to forget what you've heard, face you inhibitions and grab yourself a fashionable bargain.

Primark S/S lookbook:

I think we've all learnt a lesson today: Never judge a shop by the way you've seen their clothes worn before!

Thanks for reading,

Bethany Paige X